POP MART was founded in 2010 and is headquartered in Beijing. It is a leading cultural and entertainment company in China, dedicated to conveying innovation and a wonderful lifestyle through designing, producing, and selling high-quality trendy toys (collectible toys). As a benchmark enterprise in China's collectible toy industry, POP MART adheres to the core philosophy of 'creating trends, delivering happiness,' and pioneered the iconic 'blind box' consumption model, which stimulates users' passion for collection and emotional connection through the fun of random selection.

The company owns a portfolio of core IPs, including Molly, Dimoo, Skullpanda, and Pucky, and collaborates with hundreds of independent designers worldwide to continuously incubate original IPs, covering diverse cultural fields such as art, animation, and film. Its product lines include blind boxes, figures, BJD dolls, derivatives, and limited-edition collectible toys, combining both collectible value and trendiness. As of 2023, POP MART has established over 500 offline stores and 2,000 smart terminals worldwide, covering more than 20 countries and regions including China, the United States, Japan, and Southeast Asia, and reaches tens of millions of users through online platforms such as Tmall, JD.com, and WeChat Mini Programs.

In terms of business model, POP MART has built an ecosystem loop of 'IP - Channels - Community': strengthening users' emotional identification through IP incubation and operation, enhancing the consumer experience through comprehensive channel coverage, and increasing user engagement through membership systems and community operations. Its innovative 'Collectible Toy Culture - Technology' strategy is actively exploring cutting-edge fields such as AI design and metaverse scenario interactions, promoting the extension of collectible toys from physical products to digital content.

As an industry leader, POP MART continues to guide the trend of cultural consumption, repeatedly entering the 'China Brand Influence Top 100' and 'Asia's Most Promising Companies' lists. Looking ahead, the company aims to deepen its global expansion, develop a broader entertainment ecosystem including theme parks, games, and film, and become a benchmark in global trend culture, promoting Chinese collectible toy culture to the world.